The problem is that they don’t know their own story. They’re living it; they don’t think it’s a story worth telling, so they ignore the fact that their successes, failures, and lessons learned could inspire others and provide insights into what many are seeking.

When we can look back over any period of our lives, recount the narrative, and wrap it up into something that can be shared with others, it’s a recipe for books, talks, projects, or companies.

Ben Chestnut took his expertise in email marketing, packaged up the valuable parts of his narrative, and turned it into MailChimp.

You have a story to tell; it might be one that’s​ new to many people. Take the time to dissect the threads of that story, package it up, and tell it to the world in a way that creates the greatest good.

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